Corporations shift individual messaging all the time, but there's an overarching trend in shifting from "happiness" kinds of messages to "growth" and "purpose" kinds of messaging. In other words, they're starting to understand what people are truly seeking in their lives.
You decide what meaning the events in your life have to you.
https://yourmeaninginlife.com/blog/you-can-find-meaning-in-whatever-happens-to-you
Asking where you see yourself in five years is a good exercise to determine both where you're going and what you want to be doing today to reach your desired future state.
https://yourmeaninginlife.com/blog/where-do-you-see-yourself-in-five-years